WhoWe Are
After a 12-year career as a full-time wedding planner with more than 400 weddings and events under our belt, we are returning to our roots and will be focusing on Corporate Events and Publishing. Our dedicated and experienced team is here for your corporate event, corporate retreat, gala, fundraiser, or any other non-wedding event every step of the way!
Beyond wedding planning expertise, you'll benefit from Amanda's 15+ years of corporate event planning experience, having successfully served clients from the PGA Tour & IMG Worldwide to CBS & NBC Television. At Amanda Holder Events, we love what we do and will go the extra mile to ensure you can breathe easy & enjoy your event. If you want a cool, calm, and collected team of organized go-getters to bring your vision to life, you're exactly where you need to be.
Amanda Holder
CEO + EXECUTIVE PRODUCER
Few ever get to earn a living doing what they are passionate about. Fewer still get to live their dream and be immensely successful doing it. Amanda Holder is one of those very few.
Voted Best Wedding Planner in the San Luis Obispo Region, four times by industry leader, California Wedding Day Magazine, Amanda has achieved a level of excellence second-to-none. She is the consummate event planner in Central California. Amanda is the ultimate example of that saying, “If you want a job done right, give it to the busiest person you know.”
Her success story is not one of an overnight success. Her mom will tell you of watching her playing, “event planner,” in her bedroom at age 3, and her intense focus on detail, even back then.
After earning her Bachelor of Arts degree from California State University, Fresno, she began her career with positions in marketing, public relations, event planning and corporate communications. In both the private and public sectors she worked for the PGA and LPGA Tours, IMG Worldwide, NBC television, CBS television and REC Solar.
In 2013, Amanda took the leap and started her own wedding & event planning business, based in San Luis Obispo, California, serving clients all over the state. Her company, Amanda Holder Events, LLC, specializes in event design, planning and management. An abundance of accolades and success stories are often heard from her events in San Francisco, Carmel, Paso Robles, San Luis Obispo, Santa Ynez and Santa Barbara.
Amanda is a natural giver and has always been generous with her time. She and two industry friends founded The Wedding Space in 2015, a collaborative workspace for women in the wedding industry, which still operates today and has fostered the growth of many successful female-owned businesses over the years. Also in 2015, Amanda & four other industry friends founded the SLO Wedding Planners, a group of individual wedding planners in the area whose mission it was to lift each other up, and elevate the local wedding planning industry.
Along with being active in the community & serving on multiple boards, she is also a graduate of Class '23 of the Leadership SLO program, an advisor for the active chapter of her fraternity, Kappa Alpha Theta at Cal Poly San Luis Obispo, and is active in numerous other industry organizations. Amanda is currently working on a book, and is developing a scripted series for television.
Meet the Team
Julia Freet
Marketing + WEBSITE Manager
Julia is a Cal Poly Communication Studies & Psychology graduate and has worked with Amanda Holder Events for over six years serving as a lead coordinator, marketing assistant, and now marketing manager.
Like Amanda, Julia thrives in bustling, high speed environments which prompted her move to New York City in 2021 where she worked at Kleinfeld Bridal (home of TLC's "Say Yes To The Dress") and a premier event venue, Brooklyn Winery.
Now Julia has returned to her home state of California and continues to oversee all AHE website + social media presence from San Diego, all while producing weddings of her own! She is a self-proclaimed perfectionist and is passionate about maintaining the caliber of Amanda Holder Events' event production and branding.
Outside of events, Julia maintains multiple leadership positions throughout the San Luis Obispo community including Co-Founder & Vice President of Girls Who Handle It and Culture Advisor for Alpha Omicron Pi at Cal Poly.
Shea Linane
LEAD DESIGNER/PRODUCER
SOCIAL MEDIA MANAGER
Hi, Shea here! An Experience Industry Management graduate from Cal Poly San Luis Obispo, event design is everything and I'm thankful for any chance to share my creative side. There are endless ways to reflect your personality into the details of your event and I love seeing what inspires you! The event community is full of amazingly kind, hardworking people and it's a joy to be part of it all.
Sarah Anderson
PRODUCER
Hello everyone! I'm Sarah, a CSU Channel Islands Communications graduate. I have been with Amanda Holder Events for four years, and I have loved every second of it. Seeing the details and visions of our clients come together on an event day is one of the most rewarding feelings. The expressions on their faces when they see the final product say it all!
Martha Holder
ASSISTANT coordinator
Hi, I’m Martha, Amanda’s Mom. After raising three beautiful daughters, I followed Amanda through college, graduating Magna Cum Laude from Fresno State in 2000 with a degree in Broadcast News. I spent time at three local TV stations, while also working part time at See’s Candies. The chocolate won over eventually & I became a shop manager in 2006. I retired in 2019 and am now blessed to be working with my daughter doing something I truly love. Working on group projects in television and at college gave me great satisfaction & pride when I looked back and saw what could be accomplished by a team. Being part of Amanda Holder Events is a dream come true, and seeing our hard work pay off when we look at the smiles on not only the couples’ faces, but all the guests as well, is a beautiful thing!
Our Mission
To elevate the event planning experience for our clients, event professionals and staff, and ensure a seamless event for everyone involved.
Our Vision
To create extraordinary experiences that our clients and their guests will cherish for a lifetime.
Our Values
We value love (above all), authenticity, kindness, respect, inclusivity, thoughtful communication, attention to detail, and growth through mentorship.
